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Soccer News of Tuesday, 30 November 2010

Source: 90 MINUTES Newspaper

Inkoom To Be The Face Of G-SHOCK Watches

PRODUCT endorsement deals for world-renowned football stars have become the order of
the day with popular players raking in fortunes just by signing on to be the face of
several products ranging from fizzy drinks to colourful underwear.

The list is endless. Cristiano Ronaldo (Armani underwear), Wayne Rooney (EA Sports),
Ronaldinho (NIKE), David Beckham (Pepsi), Stephen Appiah / Michael Essien (MTN) are
quite a few. But one player who is gradually making the bucks from his off-the-pitch
activities due to his marketing appeal is FC Basel’s Ghanaian defender, Samuel
Inkoom.

The 21-year-old starlet has been in terrific form for his Swiss club and off the
pitch too, he is doing well as he continue to attract major companies to endorse
their brands with the latest being world-renowned watch-maker CASIO.

Inkoom has exclusively revealed to 90 MINUTES of his pending deal with the
electronic giants to be a brand ambassador for G-SHOCK, one of CASIO’s brand of
watches which is known for its resistance to shocks.

He told us: “I would soon be the brand ambassador for G-SHOCK watches as
negotiations have been fruitful. The deal would hopefully be signed in January and I
would do my possible best to project the image of the product. Products from CASIO
are undoubtedly of higher quality and for them to have me on board is quite
unbelievable.”

Inkoom currently has endorsement deals with NIKE & VOLTIC Mineral Water.