Use local sportsmen as brand icons

The Professional Footballers Association of Ghana (PFAG) has hit out at corporate Ghana for failing to use local/ home-based athletes as brand icons or ambassadors.
Mr Augustine Arhinful, former Black Stars player and member of PFAG, welfare body of footballers in Ghana, in an interview with The Finder said many corporate bodies in Ghana were too focused on what they could derive out of brand icons and as a result did not use the local athletes.
"Maybe they think the local league is not attractive so they don't want to use the player; who play in it. » Read More

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