Keep advertising in spite of hardships – CIMG boss

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• The mask 9 years ago

  Kick out the foreigners from the industry.
  
  We need a progressive policy. All adverts in Ghana must be created by wholly owned Ghanaian businesses and the songs and celebrities in the adverts must be wholly Ghanaian. The ce ...
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  Kick out the foreigners from the industry.
  
  We need a progressive policy. All adverts in Ghana must be created by wholly owned Ghanaian businesses and the songs and celebrities in the adverts must be wholly Ghanaian. The celebrities and musicians must receive royalties. All the wholly owned Ghanaian entities must use wholly owned Ghanaian banks like ADB.
  
  We must move into the era of music/movies as a service (MAAS). At least 7 out of every 10 songs, movies and TV series played on our television stations, radio stations and entertainment centres must be wholly Ghanaian and must be produced in Ghana. These stations and entertainment centres must pay on a monthly or annual basis royalties to the Ghanaian artists. The amounts paid must be reasonable taking into consideration the profits of the entertainment establishments. However they must not pay any money whatsoever to the foreign artists because of the negative effect it would have on our GDP. The Ghanaian artists must use wholly owned Ghanaian banks like ADB. Many people can recall great shows like: Kukurantumi-road to Accra, Ultimate paradise, By the fireside, I told you so, things we do for love, Akan drama with osofo dadzie, obra and co, home sweet home, TV theatre, Dr Paa Bobo´s songs etc
  
  There is lack of will and this must change.

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