Estate agents attend school

A real estate broker has called for professionalism among players in the real estate industry to gain public confidence.

Mr Richard Gyawu-Mensah, Chief Estate Broker of Windzor Realty, a real estate agency, said most agencies had lost the confidence of the public because of some bad experiences they had.

He, therefore, tasked his colleagues in the industry to participate in more training events to be able to improve their services.

Mr Gyawu-Mensah, who was addressing a training programme in Accra organised by Property Experts, Lamudi Ghana, stressed on transparency as the key to success in the real estate sector and tasked fellow real estate agents to desist from actions that could compromise their operations.

Mr Akash Boateng, Chief Executive Officer (CEO) of Windzor Realty, said customer service was one major key to success in the industry.

“If you have exclusive property, you have to show more faith by checking up at the house [belonging to the property owner] to find out if anyone has come to enquire. Alternatively, bringing house-hunters over to the property would also stand you in good stead with the landlord,” he stated.

Akua Nyame-Mensah, Managing Director of Lamudi Ghana, also touched on transparency as an issue that needed major attention.

According to her, most of the complaints from users bordered on transparency, meaning that information pertaining to properties were insufficient.

“Lamudi is concerned with increased transparency and it is for this reason that we have rigorous checks associated with property listings. House-hunters are deeply concerned with location of properties, however, agents rarely provide that,” she said.

She, therefore, called on real estate agents to provide as many pictures of their properties and advised them to provide location and prices to increase the chances of getting leads.

The training programme dubbed; “Agent Education Series” is a three-part series scheduled for November and December.

The first part touched on “Maximising Sales through online Channels” while the next edition is expected to touch on “Communicating to get Business”.