EC new ‘abstract’ logo for child organizations - Brands expert

A brands and IT expert, Scofery Nana Yaw has faulted Madam Charlotte Osei for her explanation of the Commissions new logo launched few days ago.

The expert in an interview with Nyankonton Mu Nsem, said if the explanation by the Commissioner should be graded, it will be extremely difficult for her to score any marks, because her explanation leaves much to be desired.

In his view, the new ‘abstract’ logo by the EC, do not suit the electioneering body, neither does it represent its core mandate, vision and brand identity as a Commission. Scofery Nana Yaw opined that, the colours, symbols used in branding any state institution should demonstrate what that institution is all about.

Madam Charlotte in explaining the meaning of the logo said: “The circle represents unity; singular and unified in its purpose – OUR DEMOCRACY.

The blue of the circle represents the Stability and Independence of the Commission.

The inward moving arrows reflect all the people of Ghana EQUALLY coming together for the common purpose – the right to select their political leadership.

The use of the red, gold and green represents our country Ghana. The Whole identity represents a unified common purpose and vision and DEMONSTRATES our INDEPENDENCE as an institution.”

But Scofery NanaYaw posited that, the Commissioner goofed in claiming that, the colour blue represents stability and Independence of the Commission; rather the colour blue represent the love of a mother and warmth.

He further chided the EC boss for her trivial explanation, a situation he noted is an insult to Ghanaians who have entrusted the office of the Commission into her hands. Scofery Nana Yaw explained further that, the symbols used in the logo are for child organizations hence it is laughable for an institution like the EC to use them.

He said, the logo do not represent the country.

He added, the EC is working for the people of Ghana who have entrusted the office in their hands in the spirit of unity; hence they should have consulted people before designing their new logo.

"The name is Electoral Commission of Ghana and not any other country, so using just red gold green without the black star does not represent us; because there are other countries in the sub-region with the colours red, gold green… The black star differentiate us from the others and therefore using these abstract designs to represent us is insulting and a disgrace to Ghana."

Scofery Nana Yaw argued that, democracy is a process therefore it will be prudent for state institutions to carry the people along when taking decisions on our behalf.

"The EC will not have the locus to do what they did should Ghana be practicing the monarch form of leadership,’’ he fumed.

He said, the fact that EC is an independent body do not give them the luxury to do what they like. Commenting on the cost involved and comments from the EC boss that she did not have the figure, Scofery said, the price of the logo could be extremely high hence the decision by the EC boss not to answer.