Customer service academy launched

An academy has been established to train people to become effective customer service persons.

The Institute, Customer Service Academy, which was outdoored yesterday in Accra, aims to “develop customer service professionals at all levels and to solve issues of poor and mediocre service.”

Margaret Takyi-Micah, Chief Executive Officer (CEO) of Nest of Ideas Consulting, who is the brain behind the Academy, told journalists at the launch that “customer service has not been given the importance that it deserves, it has been ad-hoc.”

“People think that you must do everything else and then think about the customer later,” she noted.

In view of the fact that most organizers have not focused on the customer, she indicated that “the Customer Service Academy would have a structured programme for people so that they can improve on their skills.”

This, she said, was because “many people are employed; they have good qualifications but they don’t know how to look after customers so this Academy is meant to help them have the skills that are needed to look after customers.”

According to her, “Customer service is the differentiator between companies.”

“Though a differentiator, the promise of an effective customer service has merely become a cliché. Many people don’t focus on the customers.”

She claimed they focus on other peripheral things which they perceive to be more important the customer.

The CEO of Customer Service Academy said “the focus must be on the customer and the customers’ need.”