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Business News of Monday, 9 October 2006

Source: dailyExpress

FIDELITY BANK- the New Standard

???Fidelity Bank has officially opened its head office banking hall for business. Located within the Ridge towers in the Ambassadorial Enclave of Accra, the former Fidelity Discount House is promising a comprehensive range of products and services “to meet the banking and financial needs of existing and potential customers.” ???The official opening of the bank and inauguration of its banking hall was graced by the president, John Kufuor, Central Bank Governor Paul Acquah and Finance Minister Kwadwo Baah- Wiredu. ???With an initial capital requirement of 100 billion cedis, far exceeding the minimum requirement of 70 billion cedis, the bank has also invested heavily in technology to ensure that it is at par with the best in the world.

Managing Director Edward Effah told guests at the launch that they have mobilised one trillion cedis of customers’ funds, about half of which were deposits and the other half in treasury bills. According to him, the bank’s vision is to create a truly world class Ghanaian bank in terms of products, services, corporate governance and the value they would create for their shareholders.

President Kufuor in his inaugural address said "we must all feel proud of Fidelity, for being the result of local entrepreneurship. It is a good private sector initiative worthy of emulation… we hope it will inspire others to live out their business dreams and creativity. There is not a better climate than now."

Board Chairman William Panford Bray said it would not only be a bank offering the best products and services but would also be socially responsible. Among several reasons given for considering Fidelity bank first, the bank says it has a wide needs-based offering, has a competitive pricing policy, a customer-centric organization, good knowledge of the market and an excellent team.

The bank’s senior management team includes Jim Baiden- deputy managing director, Ionilla Selormey- Ali- executive director, Peter Illiasu- director of corporate & institutional banking, Peter Obeng- Koranteng- director of treasury services, Allen Quaye- head of brand, sales & marketing and Paul Kwasi Agyemang- Financial controller.