Business News of Saturday, 17 November 2012
TOTAL Petroleum Ghana Limited, the three-time CIMG oil marketing company of the year, has rolled out a nationwide campaign to enable vehicle owners and users experience its wide range of quality car care products.
The campaign is to promote TOTAL’s major classes of car care products which include maintenance, performance, and comfort and help people to provide better care for their cars.
The one month nationwide Car Care promotion kicked off with an attention-grabbing activation for all cars at selected TOTAL filling stations around the country and major car parks in Accra.
The initiative, which is the first of its kind, is on the theme: “Keys for a longer life”.
The campaign has specially dressed brand ambassadors ladies positioned at TOTAL filling stations to educate cars users on its various quality car care products.
This was contained in statement issued to Ghana News Agency on Friday in Accra.
Marina Péerez, the Sales and Marketing Manager of TOTAL Petroleum Ghana Limited said the wide array of Total Car Care products was meant to ensure the longevity of all cars and vehicles.
The campaign would be used to communicate directly to the motoring public that TOTAL, with its car care products line, puts the keys for keeping their cars strong and comfortable into their own hands.
Some of the products under the three major classes of Car Care products are the Windshield Cleaner, which ensures crystal clear windscreens; the Cockpit Cleaner which cleans the interior surfaces of the car and keep a pleasant and fresh fragrance in the car; the Hot Country Coolant, for stabilizing the engines’ temperature; and the Auto plus Shampoo, which keeps the cars’ body and paint clean and fresh for many years.
There is also the Stop Puncture, which stops punctures and re-inflates the tires, as well as many other fantastic products for your cars’ treatment including the Radiator Cleaner and the Radiator Sealant.
Total petroleum Ghana Limited therefore urges the general motoring public to take advantage of the campaign to try the efficacy of the Total range of car care products to give a longer life to their vehicles!