Business News of Friday, 12 April 2013
Multipro Private Limited, brand representative of Indomie Noodles in Ghana, has rewarded its loyal distributors for performing creditably in the country.
The Indomie Annual Distributors Party, which was held over the weekend to celebrate distributors across the country, saw several distributors receiving fantastic prizes like fridges, LCD Screens, DVD home theatres and sound systems.
Addressing the audience at the event, Girish Sharma, General Manager, Multi-Pro Private Limited, said “We are here to celebrate, recognize and reward our distributors who have over the years shown loyalty to our brand by way of partnering with the leading noodles brand in the world, Indomie Instant Noodles.”
He also described the distributors as strategic partners that have helped to build the Indomie brand on the market.
He observed that although the country’s currency depreciated by 20% last year, with your support and loyalty, we were able to achieve a good percentage of our target sales in 2012 which therefore projects a fruitful 2013 for us all.”
He informed the elated audience of the company’s readiness to constantly look for ways to make the relationship with their distributors mutually beneficial.
He however charged the distributors to work hard to double their efforts this year.
Manish Goyal, Regional Sales & Marketing Manager of Indomie, thanked the distributors for their unflinching support.
He said the company is always prepared to provide support for the distributors.
He also stressed that the company will continue with marketing and promotional support to help increase the sale of the product on the market.
Helena Gaisie Stephens, Managing Director of Kaysens Gaisie Ltd, expressed appreciation to Indomie for the kind gesture, noting that the quality of the brand boosted sales for the year.
“The business community experienced some challenges last year but despite this, income has continued to provide quality and nutritious meal to Ghanaians at affordable prices and with events like this to encourage us, the only outcome is a stronger long lasting relationship between the company and its trade partners,” she said.