Entertainment of Wednesday, 19 September 2012
Source: Eugene Osafo-Nkansah/Peacefmonline.com/Ghana
She has successfully taken night clubbing in Ghana to a different level; she made an indelible mark during her appearance on Big Brother Amplified last year and she is already making waves in the fashion industry with the introduction of her new Konfidence fashion brand.
After postponing the official launch of her fashion accessories brand, ‘Konfidence’ last week, Ghanaian Socialite and Entrepreneur, Confidence Haugen brought together A-list celebrities, and fashion enthusiasts to witness the launch of her Konfidence Shoes, Bags and Accessories at the forecourt of her Aphrodisiac Nightclub last Sunday September, 16, 2012.
The launch was attended by a long list of Ghanaian celebrities including, Samini, Nadia Buari, Majid Michel, John Dumelo, Nicki Samonas, Lydia Forson, Bola Ray, Nana Aba Anamuah, Shirley Frimpong-Manso, Inna Mariam Patty, Gloria Osei Safo, Blakofe, Jay Ghartey, PY Addo, all 20 Miss Ghana finalists and several others.
Guests were treated to delectable African snacks, drinks and cocktails as they watched the unveiling of the Konfidence debut collection on the runway. Models on the runway included contestants from Miss Malaika and several known Ghanaian models.
Her fellow housemates from the Big Brother Amplified reality TV show, namely Vina from Nigeria, Ethiopia’s Hanni and Lomwe from Malawi made a special appearance on the runway.
The woman of the night, Confidence Haugen, finally hit the runway to climax the event and she personally ushered the guests from the forecourt of the Aphrodisiac Nightclub into the main club, which was converted into a showroom to showcase and sell items from The Konfidence range.
Guests enjoyed a special 10% discount launch offer, which is open till November 9, 2012. The online shop is also available at www.konfidencefashion.com for those who want to order online for swift delivery wherever they may be.
The collection includes colourful and afro-centric shoes and bags with interesting Ghanaian names like Akosua, Dufie, Baaba, Elikem, Asantewa, Kekeli, Esi, Akuba, Yaayaa, Kuukua, Abia, Afi; that reflect different characteristics, personalities and functionalities.
With its delicate golden butterfly logo, the Konfidence label incorporates a lot of colour and class that will surely add some sparkle to every woman’s wardrobe.
Like the butterfly, colourful and free-spirited, the label draws inspiration from the vibrant Ghanaian culture and scenic environment – a cocktail of contemporary designs infused with Kente fabric and African print from Ghana, carefully mixed with satin, crystals and other innovative materials - to give each piece a truly sophisticated edge.