Entertainment of Wednesday, 13 June 2012
PHC Motors Limited said on Wednesday that it had secured a contract with the famous Ghanaian television presenter, Joselyn Dumas, before branding her as an icon of its latest Range Rover Evogue launched in Ghana recently.
It said branding Joselyn as the face of Evoque had chalked out successes in sales, saying about 20 Range Rover Evoque had so far been sold in the past three months.
Mr. Leslie S. Ephson, Divisional Manager for Land Rover announced this after Joselyn had interacted with newsmen to share her experience after using a Range Rover Evoque.
He debunked rumours that Joselyn had her way through to attain the status of Face of Evoque, but the company associated with her because she was elegant and appealed to the public eye adding, “She is good at doing things right.”
Mr. Ephson said PHC Motors would soon launch Range Rover varieties onto the Ghanaian markets soon.
On the depreciation of the cedi, he indicated that the situation was affecting business and urged government to take steps to salvage the currency.
Sharing her experience, Joselyn said initially when she was presented with the vehicle, she was sceptical about it "But I can say that it is worth its ride and it can stand the test of time.”
She said it was economical on fuel consumption and became exciting after the after-sales services offered by the company.
Mr. Tony Torsu, Sales Manager for Range Rover, recounted that Joselyn had influenced PHC Motor's sales from “day one” adding sales had been good.
He denied that under the contract Joselyn was expected to sell five vehicles before she could be offered a Range Rover Evoque.
The Range Rover Evoque has two distinct body styles, three compact doors with sleek striking designs to suit specific lifestyle needs and the other with five doors version.
Evoque, the latest and hottest new brand has core brand values of luxury, performance and all terrain capabilities.
It is made up with a blend of dynamic and sporty features to withstand all weather conditions.
The exterior designs was shaped from Egyptian eyeliner and castles.
The company has been at the heart of the motor industry in Ghana since 1968.
Over the years, it has operated under the names Leyland Motors, Leyland Daf and Land Rover Ghana.**