Business News of Tuesday, 20 March 2012
Source: Daily Guide
As part of efforts to curb the influx of counterfeit Toyota spare parts in Ghana, Toyota Ghana has launched the 2012 Anti-Counterfeit Educational Campaign dubbed, “One Little Mistake, Big Trouble in Accra.
It will hold seminars to create awareness about fake spare parts, among other activities.
Toyota Ghana called on users to visit its certified servicing shops across the country and desist from engaging the services of untrained mechanics.
Jingles on radio, website advertisements and publications including posters and flyers will also be distributed to gas stations customers and repair shops to create awareness on the market.
Wilfred Atuobi, National Parts Manager of Toyota Ghana, launching the anti-counterfeit campaign in Accra, said a survey conducted by the company indicated an increase in the use of counterfeit parts.
Mr. Atuobi said the sophistication and advancement of the counterfeit spare parts compel vehicle owners to use fake spare parts.
He said Toyota parts such as oil filter, air filter, brake pads, spark plugs, V-belts, bulb, body parts, clutch, shock absorber, long life coolant, fuel filter and wiper blade have imitations on the market.
“The public must be aware and know the danger involved in using counterfeit Toyota spare parts,” he said.
Atuobi said the use of counterfeit spare parts such as clutch, bulb and wiper blade is dangerous, as it will not only cost those who purchase them, but claim their lives.
“The parts are dangerous. They have a short life span, high maintenance cost and demands frequent visits to the workshop as well as uncomfortable driving which can’t guarantee safety and also the security of drivers and passengers.”
He therefore encouraged vehicle owners and users to purchase genuine Toyota spare parts.
He said Toyota spare parts costs less than the counterfeit ones, adding, “If you buy a counterfeit oil filter for GH¢5 and it lasts for 30 days and buy the genuine Toyota oil filter at GH¢20 and it lasts for 12 months which costs more,” he asked.
The Managing Director and Chief Executive Officer of Toyota Ghana, Takahiko Takabayashi, who officially launched the campaign, said the campaign formed part of the company’s duty to support Toyota customers.