Dalex Finance dazzles at CIMG Awards

Wholly Ghanaian-owned non-bank financial institution, Dalex Finance & Leasing Company Limited has been voted as the Non-Bank Financial Company of the Year (2014) at the 26th National Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana (CIMG).

The event, held over the weekend, was on the theme ‘The Future of Marketing: Evolve or Die.’

Director of Operations at Dalex, Mr Joe Jackson said the award was a particularly exciting one to receive since it represented an acknowledgement of the hard work done in the last two years and more.

“It’s an acknowledgement of what we have been able to do with our strategic focus and strategic marketing and the ability to position our products, get particular insights from our customers,” Mr Jackson told this reporter after receiving the award.

The company, he noted, had experienced spectacular growth since 2013, adding that “it has been a result of applying strategic marketing tools to the business.”

“It is particularly exciting for the industry and our peers to say Dalex Finance is doing something right and applying best practices in marketing to its business,” Mr Jackson stated.

The company, he indicated, is coming out with new products and increasing its market share. The award, he observed, would provide great impetus to do even more in terms of best practice.

According to him, Dalex Finance has survived the stormy economic conditions because it has always anticipated the likely challenges that come along with an economy such as pertains in Ghana.

“We are very proud of our growth since 2013 and we are poised to climb higher even though the economy remains challenged,” he noted.
Dalex Finance and Leasing Company recorded an increase in profit in 2014, declaring it as their banner year for business.

Its salary loan disbursements grew by 65% and its Dalex Paddy sales workforce also doubled from 750 to over 1,500 agents nationwide.