Avnash Industries launches new products

Avnash Industries Ghana Limited – a leading brand in Ghana on Saturday unveiled the new look Golden Drop Oil, locally grown Royal Farmers Rice and its locally marketed soap OLY.

Golden Drop Oil, which has been on the Ghanaian market for years, now comes in gallons, sachets, consumer packs in PET as well as bulk packs.

According to Avnash, the unveiling of the new products is in line with its core values of creating more employment opportunities, and helping the evolution of the industrial sector.

Chief Executive Officer of Avnash Industries Ghana Limited, Mr. Jai Mirchandani, in his address at the launch said "our belief is that the Common man has the best mindset for a hope of peace, progress and prosperity in the coming days. Our soil to Kitchen strategy is what we believe is the key answer to eradicating poverty and getting out of the inherited rise of food prices.'

He further added that at Avnash, "we believe that the prosperity of Citizens comes from a continued effort to build and succeed in both the Agricultural and the industrial fields. If we want to make our motherland happy and productive then we must support solely and wholly the well-being of the masses.

“The Golden Drop Campaign has come out with a positive campaign encompassing a great theme to bring out the best of Ghana. The use of the Ghana flag colours and the positioning of being the Mind, Body and Soul of Ghana is much needed to propel the country to a positive mindset.

“We believe that whatever we produce in Ghana, be it oil, soap, or rice that it has the dreams, hopes, aspirations and spirit of the people. We are sharing their story through our brands," said Mr. Michandani.

Avnash has also empowered the physically challenged to enable the disabled earn a living by selling their products through the use of tricycles on the streets to move and sell around town.