Ghana is said to be in advanced negotiations with Premier League club Sunderland to secure a “Visit Ghana” shirt sponsorship, aimed at projecting the nation to the global football audience.

According to expert estimates, the deal could be worth around £10 million, comparable to similar sponsorship agreements in the past.

Despite the reports, neither the Government of Ghana nor Parliament has officially confirmed the deal or revealed contract details.

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The project was first announced by Speaker of Parliament Alban Bagbin in August 2026, when he informed Parliament that discussions with Sunderland were at an advanced stage, though he did not disclose specific details.

“We are entering a formal engagement with them to put Visit Ghana on their jerseys and all paraphernalia. We have gone far with the discussions, and they are showing interest,” Bagbin said.

The Speaker clarified that the deal would not be bankrolled by Parliament or the government, but rather by a private sector entity.

“This is not being sponsored by Parliament. In fact, the main sponsor is from the private sector. We are leading under my canopy to get this done,” he explained.

This development is seen as positive news for the government’s efforts to promote Ghana internationally, attract investors, boost tourism, and encourage foreign nationals to make Ghana their preferred destination.

SB/JKB

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