The Convention People’s Party has begun a major rebranding drive aimed at attracting more young people and making the story and ideals of Kwame Nkrumah more relatable to the current generation.

This, according to the Acting General Secretary of the party’s National Working Committee (NWC), Harold Stephen Ato Eshun, forms part of a broader strategy to reposition the CPP as a vibrant political force rooted in its historical achievements and ideological foundations.

Speaking in an interview with the Daily Graphic, Eshun said the rebranding exercise seeks to change the perception that the CPP is a party for only older people.

“The rebranding exercise is to shed the perception of the CPP as a party for older people and instead project a youthful, dynamic image that resonates with the aspirations of young Ghanaians,” he stated.

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He disclosed that the party’s newly restructured committees would be inaugurated within the next three weeks, adding that the CPP would outdoor a comprehensive programme on June 12, the date the party was founded.

Eshun maintained that the legacy of Dr Nkrumah remains relevant to Ghana’s development, highlighting several state-led industrial and socio-economic projects introduced during his administration.

He mentioned projects such as the Tema Oil Refinery, Volta Aluminium Company, Komenda Sugar Factory, Bonsa Tyre Factory and the Akosombo Dam, noting that some of the projects continue to play important roles in national development.

He explained that the party’s rebranding agenda would strongly promote Nkrumah’s leadership qualities and pan-African vision as part of efforts to reconnect with Ghanaians, especially the youth.

Eshun further revealed that the CPP plans to adapt Nkrumah’s Six-Year Development Plan into modern policy proposals targeted at addressing current challenges such as industrialisation, job creation and infrastructure development.

He also said the party was taking steps to restore discipline and strengthen its structures after years of inactivity.

According to him, the reconstitution of key committees, including disciplinary bodies, would help enforce the party’s constitution and ensure order within its ranks.

Eshun further stressed that decisions within the CPP would be guided by the party’s constitution rather than individual influence, adding that the current leadership derives its authority from the Council of Elders, which serves as the party’s highest decision-making body responsible for appointments and oversight.

SO/AE

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