Pepsodent launches ‘Brush Day & Night’ campaign on World Health Day

To mark World Oral Health Day (WOHD), Ghana’s leading oral healthcare brand, Pepsodent in partnership with the Ghana Education Service, Ghana Dental Association and the Ministry of Health has launched “Brush Day & Night’ school programme to educate children on the benefits of brushing twice a day to avoid major oral problems.

The Brush Day & Night initiative is aimed at turning school children into ‘Little Dentists’ who can inspire their families and friends to improve their oral care habits, and improve the oral health of 5 million children by 2020.

Addressing the press in Accra, Clarence Nartey, Brand Building Director of Unilever Ghana, clarified that the Brush Day & Night concept will use educational resources such as teeth mock ups, flip charts and fun ‘edutaining’ songs, and digital media to make a sustained difference to children.

“Children are ambassadors for better dental care and exactly the sort of people we want to have on our side. The Little Dentists will create change by taking what they learn at school and applying it in their homes. They will inspire their parents, grandparents, brothers and sisters around better oral health in the process”, the Brand Building Director said.

Mr Nartey added that although tooth decay is easily preventable, it still affects nearly 100% of the global adult population and 60% – 90% of children. “Crucially, untreated tooth decay can have a serious and long-lasting effect on children’s growth and overall health, with many consequently missing out on school and social opportunities”, Mr Nartey said.

Executive President of the Ghana Dental Association, Dr Paapa Puplampo lauded Pepsodent for playing an active role in addressing oral health issues, calling on the company to do their best to meet the oral health of 5 million children by 2020.

Dr Puplampo reiterated, “When children are free from toothache, they are more likely to be high achievers in school as compared to those who have toothache due to cavities and poor oral hygiene”.

The Executive President of the Ghana Dental Association added that oral diseases in children can negatively affect the self-esteem of such children. “This explains why some children avoid laughing or smiling due to the perceived poor appearance of their teeth”.