Rapper Sarkodie has urged Ghanaian business executives and wealthy individuals to invest in local music talent, stating that their Nigerian counterparts are more willing to take financial risks to support musicians.

Speaking on the “When We Sit podcast,” with media personality Serwaa Amihere, the rapper said many Ghanaian musicians had to build their careers with little financial support, often finding it difficult to raise money for their projects.

He compared Ghana’s music industry to Nigeria’s, where he believes wealthy individuals are more willing to invest in artistes and help them reach a wider audience.

“What Ghanaian artists do is organic. I give a business plan; even with that, it is hard to get some people to come in. But in Nigeria, I think they take a lot of risks; most rich people take a lot of risks to put their people on. If I break down what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he said.

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Sarkodie also spoke about a meeting with Nigerian billionaire Tony Elumelu, revealing that he was surprised by the amount Elumelu said he was investing in a Nigerian artiste he believed represented the future of Afrobeats.

According to Sarkodie, such investments show how wealthy individuals can help musicians grow their careers and compete with international artistes.

He therefore called on Ghanaian business leaders and wealthy individuals to follow a similar path by supporting local musicians financially.

The rapper believes greater investment in Ghanaian talent could help the country’s music industry grow and reach more audiences around the world.



AK/EB