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General News of Saturday, 24 September 2016


NPP’s campaign strategy working – Lecturer

The village-to-village campaign strategy being employed by the opposition New Patriotic Party (NPP) is really gaining ground and is making the party and the flag bearer popular among the grassroots in the country, Dr Edward Brenya, Political Science lecturer, Kwame Nkrumah University of Science and Technology (KNUST), has said.

According to him, this strategy is helping the course of the NPP ahead of the December 7 presidential and parliamentary elections, unlike the governing National Democratic Congress (NDC) that is engaged in big rallies.

Speaking in an interview with Chef Jerry Forson, host of Ghana Yensom on Accra 100.5FM on Friday September 23 in connection with the current debate among the two leading parties about who has been able to provide good messages to Ghanaians ahead of the elections, Dr Brenya said: “Ghanaians want to see somebody they can trust. Several Ghanaians do not feel the so-called development in their pockets and so Ghanaians are looking for someone who will give them the assurance that the next four years their welfare will increase and so the political parties should pay attention to the message that will sink down well with the people.”

“…Ghanaians have reached a stage where they want to have faith and believe in a party that can solve their pressing needs and that makes [Dr Mahamudu] Bawumia’s campaign strategy – village-to-village campaign, productive, to the extent that many of the grassroots around the country are mentioning the man’s name.

“They are connecting to him because they see him as somebody who is very genuine. I think the campaign this year is taking a new trend, connecting with the grassroots people that could result in surprises in the elections.

“It is not about who did what roads or not. The NPP’s campaign is at the grassroots and Mahama is doing the big rallies. The NPP is putting in place a new strategy and I believe that strategy about them is connecting to the people and that connection is changing their face and trust.”