Legal scholar and public interest advocate, Professor Kwaku Asare, popularly known as Kwaku Azar, has taken aim at DStv Ghana over what he describes as a failure to address the core concerns raised in the ongoing debate over subscription pricing disparities across the continent.

In a Facebook post on Sunday, August 3, 2025, Kwaku Azar reacted to a media statement issued by DStv Ghana earlier that day in response to comments by the Minister for Communications and Digitalisation regarding the platform’s subscription rates.

While acknowledging DStv’s stated commitment to competitive pricing and its reference to macroeconomic challenges, Kwaku Azar said the company’s response glaringly sidesteps the most crucial issue; the comparative pricing data that suggests Ghanaian subscribers are paying significantly more than their counterparts in Nigeria, Kenya, and South Africa for similar or fewer channels.

“As a paying customer, I expected your response to engage the Minister’s data directly. Instead, your letter offers generic justifications about ‘macroeconomic conditions and your commitment to ‘competitive pricing.’ That is not enough”, he said.

He questioned whether Ghana’s macroeconomic indicators are indeed worse than those in peer countries and challenged DStv to provide comparative metrics to support its claims.

He also called on the company to disclose the detailed cost structure of its Ghana operations including the contribution of satellite costs, taxes, content licensing fees, and profit margins to the final price.

Kwaku Azar posed three direct questions asking that why are DStv prices in Ghana higher than in countries like Nigeria, Kenya, and South Africa when adjusted for exchange rates and purchasing power parity?

He also asked that are Ghana’s macroeconomic conditions truly worse than those countries. If so, what specific metrics support that assertion?

Furthermore, he asked, “What is the cost breakdown of DStv operations in Ghana compared to other African markets?

However, he emphasised that customers are not asking for alternative forums of engagement but rather for transparent and equitable pricing models.

“We don’t need alternative engagement avenues. We need alternative pricing models that are transparent, fair, and friendly to Ghanaian consumers,” he stated.

Kwaku Azar also acknowledged DStv’s decades of service in Ghana but warned that loyalty must be matched with openness and fairness.

He urged the company to engage in genuine transparency if it truly values constructive engagement with its customers.





MRA/EB

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