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General News of Friday, 5 January 2018


Indomie ‘Love it your way’ campaign successful

Leading noodles brand, Indomie has held a successful campaign to bond with the public particularly lovers of noodles in a campaign dubbed ‘Love it your way”.

The campaign sought to empower the public to believe in themselves and pursue goals they desire to attain and not to seek to please or copy others, a statement copied to the GNA said on Friday.

It also encouraged the public to be innovative and prepare Indomie noodles the way they love it.

The ‘Love it your way campaign’ took various forms through effective engagement with the public, using social media, traditional media and face-face encounters.

Indomie also used cooking competitions, distribution of nutritiously prepared Indomie for free and also got people to develop recipes and post photographs of them preparing indomie as part of the campaign.

Jeff Jose, the National Sales and Marketing Manager at De United Foods Industries Ltd (DUFIL) brand owners of Indomie, described the campaign as very successful, and impacting on the performance of the brand.

“We are happy to have emboldened people to love and go after what they believe in and I know the lives of some people have changed for the better because of the Love it your way campaign,” he stated.

The campaign took place at educational institutions including universities, as well as public places and events.

Mr. Jose, said social media was used particularly to engage young people who he indicated needed to be encouraged to believe in their dreams and pursue them in their unique way. He explained that Indomie takes pride in impacting the lives of people and will therefore continue to rollout programmes that will make the lives of people better.

According to Mr. Jose, the campaign was all-encompassing as it educated, empowered and entertained the public throughout the year.

“We set out to engage and make the life of the consuming public better and we did just that.”

He commended all those who actively participated in the campaign and promised an even more exciting set of programmes in the New Year.

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