Deputy National Communications Director of the New Patriotic Party (NPP), Kamal-Deen Abdulai, has criticised the handling of negotiations between the government and MultiChoice Africa by the Minister of Communication, Digital Technology, and Innovations, Samuel Nartey George.

This follows the minister’s announcement that MultiChoice had agreed to an “unprecedented increased value offer” for the Ghanaian market, which government described as a major concession that would deliver significantly improved services to subscribers.

Speaking on Breakfast Daily on Channel One TV on September 30, 2025, Abdulai argued that the minister’s confrontational stance was counterproductive and undermined Ghana’s bargaining position.

Sam George unveils enhanced DStv packages for Ghanaian subscribers

“To my brother Sam George, talk is cheap. You can do all the talking and raise your muscles, but trust that people stand by the law. When investors come into this country, they look for fine lawyers and engage them. They also engage tax experts and marketing experts. That is a serious investor’s approach. So, when you come up with threats, they don’t care. They will also go and consult their people. The whole thing then becomes like a fight,” he stated.

He indicated that the minister could have engaged the public in the negotiation to achieve more results.

“When they see that [the public is at the centre of the demands], they will know the public is serious. But he didn’t do that. Rather, he came out with threats, only for him to come at the last minute to announce that subscribers are going to enjoy more channels. Does more channels mean reduction?” he questioned.

In his estimation, direct pressure from the subscribers would have greatly influenced the negotiation process.

From Price Cuts to Value: Sam George shifts focus on DStv subscriptions

“At least he was lucky because the public was with him. All he needed to do was to water the grounds enough with the public and find a way of getting the public to issue statements to DStv,” he added.

MRA/VPO

Mamponteng Chief drags Prophet Roja to court for saying 'he would die soon'