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Fashion of Tuesday, 30 April 2013

Source: fashionmaniagh.com

Lookbook: Vlisco releases new collection “The Hommage À L’art”

“The Hommage à l’Art” collection honours Vlisco’s art by placing their iconic drawings in the spotlight.


This theme evolves from this year’s focus on craftsmanship. Vlisco’s fabrics are known for their expressive drawings and this is just one of the things that make our brand so unique and beloved by our consumers.


This collection pays tribute to Vlisco’s drawings in a number of ways. From the feminine florals that draw on our batik heritage to modern hand-drawn abstract designs, the collection features a wide range of icons.


For the first time, some of the drawings have been printed using different techniques, so that the same design is repeated in Java and Wax-block fabrics. Various heritage drawings were also reinterpreted to give their stories a podium.


These heritage drawings inspired their designers to create new fabric designs, using an amalgam of famous Vlisco icons literally placed on a pedestal".


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