Paramount signs ?1.5bn agreement with Kotoko

Paramount Distilleries Limited on Tuesday, signed a five-year agreement worth 1.5 billion cedis with Kumasi Asante Kotoko to market two new products, London Dry Gin and Power Gin Bitters with the logo of the club.

Peter Wiafe Pepera, Managing Director of the company said his company, as the producers of Ghana's best alcoholic brands, recognises the need to support sports and with soccer as the largest crowd puller in the country, a relationship with Kotoko is matter of course.

He said the company has noted with satisfaction structures put in place by the current management of Kotoko which have resulted in the successes of the club, in Africa this year, hence the need to enter into the agreement, he stressed.

Pepera said the new deal with Kotoko is the beginning of the company's support for Ghana football and in the near future his company would go into agreements with other premier clubs in the ,country.

He called on football-loving fans, especially Kotoko supporters, to patronise the products so that they can raise money to fund the club. The company also presented a cheque for 50 million cedis to the club as its contribution to the club's African Cup Winners Cup campaign.

Herbert Mensah, Chief Executive of Kotoko, who received the cheque, thanked the company for its kind gesture and called on other corporate bodies and institutions ,to donate generously to the club to enable it realise its dream of winning the Cup Winners Cup for the first time.