More than 200,000 fans joined Ghanaian musician Black Sherif’s first Telecel Project X Live session on TikTok, as the telecommunications company rolls out exclusive experiences for its customers.

The virtual session, hosted on the artiste’s TikTok page, brought together fans from Ghana and other parts of the world for live performances, conversations and interactions with the award-winning musician.

In a statement issued on Friday, November 6, 2026, Telecel Ghana said Black Sherif, popularly known as Blacko, also rewarded about 50 randomly selected fans with cash prizes ranging from GH¢200 to GH¢1,000 through their Telecel Cash wallets.

A major highlight of the session was the introduction of a promotional code, BLACKO233, which allows Telecel Cash users to enjoy two free transactions through the Telecel Play App.

The offer covers money transfers, merchant payments and cash withdrawals and runs until November 28, 2026.

To access the offer, customers are required to download or open the Telecel Play App and enter BLACKO233 when making a transaction.

Commenting on the response to the first session, Telecel Ghana’s Head of Brand and Marketing, Andre Tayo, said the turnout demonstrated the influence of the musician and the potential of the partnership.

“Project X brings together two compelling stories: a bold, youthful and vibrant brand that connects people’s energy and ambitions through safe, secure mobile financial services, and an exceptional, talented, authentic and resilient young Ghanaian whose journey inspires millions every day,” he said.

He added: “Drawing over 200,000 fans to the first live session shows Blacko’s impact as an artiste. Telecel has more exciting experiences planned, giving our customers and Blacko’s fans further opportunities to connect with him.”

The partnership between Telecel Ghana and Black Sherif, known as Telecel Project X, is aimed at offering customers exclusive experiences and additional value through digital financial services.

The company said the Project X Live sessions would continue, with more opportunities for fans to interact with the musician and win rewards.