GeoPoll conducted a survey across Kenya, Ghana, Nigeria, South Africa, Tanzania and Uganda that found 94 percent of gamblers in these countries place their bets through mobile phones. The figure reveals how thoroughly mobile technology has taken over betting activity on the continent.

Ghana stands out in this mobile betting wave. Studies show that 41.7 percent of Ghanaians placed a sports bet in the past year.

A market research report on Ghana's betting sector found that sports wagering takes place primarily over the internet, with more than 95 percent of sports bettors in the country using internet and mobile apps to place their wagers.

One analysis put Ghana's online gambling market at over $57 million last year and projects it will grow to about $74 million by 2029.

The shift to mobile betting in Ghana comes from widespread smartphone ownership and the growth of mobile money platforms. Research noted that digital platforms combined with mobile money have changed how people access gambling in Ghana.

In practical terms, a bettor in Accra or Kumasi can place a wager through a phone app, fund the account with a mobile wallet and receive live results or updates in real time without needing a bank account or visiting a physical betting shop.

In other markets, online gambling operates under different conditions. For instance, the online casino sector in Israel has developed its own characteristics.

The top casinos serving Israeli players combine international game libraries with payment methods that work for local users. Platforms provide Hebrew support and accept e-wallets, prepaid cards and cryptocurrency, offering slots, live dealer tables and other games with user privacy and reliable payouts for players who gamble from home. (Source: https://www.cardplayer.com/online-casinos/israel-online-casinos)

In Ghana, the GeoPoll survey revealed that small-stake betting dominates. Most Ghanaian bettors spend between $10 and $25 per month, which represents 38 percent of respondents.

An even larger share of 43 percent spend under $10 monthly. Only a small minority wager larger sums, with the percentage dropping sharply at higher amounts.

Ghana's mobile infrastructure supports this betting boom. Projections show the country will have 38.3 million active cellular mobile connections by the end of 2025, a number that exceeds the total population at 110 percent.

This puts Ghana in the top 10 African countries for mobile connectivity, with the figure above 100 percent showing that many people own multiple devices or SIM cards.

Football remains the top choice for bettors. The 2025 survey found that 60 percent of African respondents mainly bet on football matches.

However, a new category called crash-style games such as Aviator finished second in popularity at 24 percent, a jump from zero visibility in previous reports when such games may have been grouped under general casino categories.

The combination of mobile phones, affordable data plans and digital wallets has made betting accessible from anywhere at any time. This convenience appeals particularly to younger populations across the continent.

Ghana's betting sector operates under the oversight of the Gaming Commission and is governed by the Gaming Act 2006, which provides the regulatory framework for licensing and operations in the market.