Flora Tissues renews brand ambassadorial deal with award-winning journalist Serwaa Amihere

In a grand ceremony held at the offices of Delta Paper Mill Limited in Tema Community 12, Light Industrial Area, Flora Tissues, a leading tissue paper brand, has renewed its brand ambassadorial partnership with award-winning broadcast journalist, Serwaa Amihere.

The renewal ceremony, which took place on Wednesday, May 3, 2023, marks the continuation of a successful partnership between Flora Tissues and Serwaa Amihere, who has been the face of the brand for the past year. The deal will see the journalist continue to represent the brand and endorse its products across various platforms, including TV, print, and social media.

Speaking at the event, Serwaa Amihere expressed her excitement at the continuation of the partnership, saying, "The collaboration with Flora Tissues has been amazing…I’m totally happy to be working with Flora. The partnership over the past year has made people realize that I can actually work."

In an exuberant display of gratitude, she unabashedly expressed her elation for the vast Ghanaian people who have fervently contributed to the widespread recognition of Flora tissues as a household name.

Ms. Barbara Incoom, Marketing Director at Delta Paper Mill Limited, the parent company of Flora Tissues, also spoke at the event, commending Serwaa Amihere for her professionalism and dedication to the partnership. "Serwaa has been an exceptional brand ambassador for Flora Tissues. She embodies the values that we stand for as a company - quality, reliability, and trustworthiness - and we are delighted to continue our partnership with her," he said.

The partnership renewal comes at a time when Flora Tissues is looking to expand its market share in Ghana and beyond. With Serwaa Amihere's endorsement, the company hopes to reach more customers and strengthen its position as a leading tissue paper brand in the country.

The event was attended by top executives of Delta Paper Mill Limited, representatives of Flora Tissues, and members of the press. The guests were treated to a tour of the company's manufacturing facilities, where they were shown the state-of-the-art equipment used in the production of Flora Tissues products.

Jade Skaf, Executive Director at Delta Paper Mill Limited, described the renewal of the brand ambassadorial partnership with Serwaa Amihere as a testament to the success of their partnership and a vote of confidence in the quality of the brand's products. He emphasized that the ceremony marked a new chapter in the growth and expansion efforts of the company, as they continue to provide quality tissue paper products to their teeming customers.

Furthermore, he assured its growing clientele of the brand’s commitment to continued investment in product quality and innovation at reasonable costs. According to him, the aim is to exceed its customers' expectations.