Celebrity endorsements do not win votes - NPP

A former campaign official for the New Patriotic Party has discounted the impact of celebrities particularly musicians on the electoral fortunes of political parties.

Dr. Arthur Kennedy who was responsible for coordinating the NPP's 2008 campaign says musicians who join political campaigns are either co-opted by the parties or they volunteer to help promote candidates because of their political affiliations.

He was reacting to recent endorsements for President Mahama’s candidature by some Ghanaian celebrities.

According to Dr. Kennedy, other renowned persons may prove more useful to the parties than musicians.

“People think they [musicians] do much work but I doubt it” Dr. Arthur Kennedy said.

He added that “I think there are actually other celebrities who can make an impact for example if you can get a cardinal or bishop to endorse your candidate it would make a lot of difference” Mr. Arthur Kennedy said.