Coronavirus has given us reasons to take digital distribution serious – MzVee

Dancehall artiste, MzVee believes the Coronavirus pandemic and its restrictions
has shown the need for them as musicians to get their content shared across the globe.

Prior to this period, most Ghanaian musicians had not embraced the digital distribution channels in distributing their music.

However, the COVID-19 season has served as an eye opener for a number of musicians to appreciate that digital distribution is the new norm and there is a need to take advantage of the opportunities available there

Speaking in an interview with Joy News, MzVee noted that Coronavirus has come to teach people in the creative industry that they can reach out to the masses not just through human interaction but also virtually and that has taught them a number of lessons they will apply when the world is free.

“I believe this period has given us the opportunity to think deep to find ways of creating works on various online platforms to sustain interest and keep our audiences entertained and I believe once we are hopefully back to mainstream activities, this new aspect will be a bonus in preparing us for the future.”

The singer commended Ghana for how the country is handling the pandemic but like Oliver Twist, she asked that more education reaches the hinterland in order to ensure that they also protect themselves from the deadly disease.

“I think we are doing well as a nation in educating the public on the coronavirus. Education does not end. We just have to keep making more noise about it especially to our brothers and sisters in the rural areas who do not have access to TV and all these gadgets that will bring the news to them. So we need to just keep reminding people because we tend to forget how serious this is but I think we are doing well as a nation in controlling the spread of the virus.”