A SKILL THAT CAN CHANGE YOUR LIFE: RECOMMENDED FOR YOUTH EMPOWERMENT PROGRAMS 6 months ago
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detrooth 6 months ago
1. There’s no CREATIVE industry in Ghana!
2. What we have is a pigsty of borla associations and clueless individuals on the road to nowhere!'
1. There’s no CREATIVE industry in Ghana!
2. What we have is a pigsty of borla associations and clueless individuals on the road to nowhere!'
Kwamejazi 6 months ago
Why the kumawood film industry collapsed in Ghana?
The collapse of the Kumawood film industry in Ghana is the result of a combination of economic, technological, cultural, and structural challenges. Here are the key reason ... read full comment
Why the kumawood film industry collapsed in Ghana?
The collapse of the Kumawood film industry in Ghana is the result of a combination of economic, technological, cultural, and structural challenges. Here are the key reasons:
1. Digital Disruption and Piracy
Piracy became rampant with the rise of CDs, DVDs, and eventually online downloads and streaming.
Films were copied and sold or shared for free, severely cutting into the revenue of producers.
With cheap mobile phones and data, many people began watching pirated films on WhatsApp and Facebook instead of buying original DVDs.
2. Decline in DVD Sales
Kumawood relied heavily on DVD sales, not cinema screenings or online streaming.
As DVD players became obsolete, the market for Kumawood’s main distribution format collapsed.
3. Lack of Innovation
Many Kumawood films became repetitive, relying heavily on comedy, superstition, and low-budget storytelling.
Audiences started to lose interest due to the predictability and low production quality.
4. Rise of Foreign Content
Increased access to Nigerian Nollywood, Hollywood, and other international films via satellite TV and online platforms diverted attention from local content.
Ghanaians started consuming more polished content from platforms like Netflix, YouTube, and African Magic.
5. Financial Constraints
Most Kumawood films were low-budget and self-financed.
With shrinking profits and no structured support (e.g., from banks or government), many producers couldn’t sustain production.
6. Lack of Institutional Support
There was minimal government intervention or investment in promoting or protecting the local film industry.
Unlike Nigeria’s Nollywood, which benefited from government and private sector funding, Kumawood lacked a robust film policy or infrastructure.
7. Shift in Audience Preferences
Urbanization and the growth of a digitally literate middle class changed what people wanted to watch.
Many viewers demanded higher quality and more diverse storytelling, which Kumawood struggled to provide.
8. Lack of Strong Online Presence
Kumawood was slow to adapt to streaming platforms like YouTube, Netflix, or even local alternatives.
When online distribution became dominant, they had already lost a lot of ground.
9. Talent Drain
Many actors and directors moved to Accra or other industries due to the collapse, leading to a loss of skilled creatives.
This weakened Kumawood’s ability to regenerate and innovate.
Conclusion
Kumawood’s collapse wasn’t caused by a single event, but rather a convergence of outdated business models, weak adaptation to technology, lack of support structures, and changes in consumer behavior. While it once thrived on local language films and grassroots popularity, it failed to modernize quickly enough to survive in the digital era.
Let me know if you want suggestions on how Kumawood could be revived.
TINtin 6 months ago
You lie! There's only ONE REASON and that is MEDIOCRITY!
You lie! There's only ONE REASON and that is MEDIOCRITY!
Dictionary 6 months ago
"Mediocrity refers to the state or quality of being average, ordinary, or of not being particularly good at something. It implies a lack of excellence, distinction, or exceptional ability".
"Mediocrity refers to the state or quality of being average, ordinary, or of not being particularly good at something. It implies a lack of excellence, distinction, or exceptional ability".
EARN DAILY In-demand high-skilled HAND-WORK - it is your secret vault. EMPOWER yourself or help a young man around you with this skill; Youth Empowerment Schemes? Buy quantities and share to youths...You either rise or get bu ...
read full comment
1. There’s no CREATIVE industry in Ghana!
2. What we have is a pigsty of borla associations and clueless individuals on the road to nowhere!'
Why the kumawood film industry collapsed in Ghana?
The collapse of the Kumawood film industry in Ghana is the result of a combination of economic, technological, cultural, and structural challenges. Here are the key reason ...
read full comment
You lie! There's only ONE REASON and that is MEDIOCRITY!
"Mediocrity refers to the state or quality of being average, ordinary, or of not being particularly good at something. It implies a lack of excellence, distinction, or exceptional ability".