An initiative of TV3 Network Limited, GMB beat stiff competition from the numerous reality shows in the country to win the award due to the fact that it has within the last 10 years moved from a reality show to become a brand.

The award was received from Premier Brands, an independent organisation at this year’s Excellence Awards ceremony held in Accra.

The organisers seek to inspire wealth creation in Africa through the growth of successful Brands. Premier Brands collates results through months of intense research. Marketing Director for TV3 Network, Efo Kwame Dzakpasu, who received the award on behalf of TV3, said the station has worked tirelessly to ensure the growth of the GMB brand.

He said the brand encompasses every aspect of the Ghanaian culture; something he noted has won the appreciation of other countries that seek to televise the show on their various networks.