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Entertainment of Thursday, 14 April 2016

Source: Airtel Ghana

Airtel Trace Music Star gives entrants and voters the chance to win weekly goodies

Michael Acheampong, Media Manager, Airtel Ghana presenting the Prize Items to Bright Phillips Michael Acheampong, Media Manager, Airtel Ghana presenting the Prize Items to Bright Phillips

Airtel TRACE Music Star, the biggest and most exciting music talent search and competition continues to attract massive patronage as hundreds of entrants call in to record and submit their entries with an eye on arguably the biggest prize in music talent search competitions across Africa.

The mobile phone based music competition, by Airtel Ghana and TRACE which eliminates the traditional live auditioning process is getting exciting by the day with the introduction of a weekly promo that rewards participants with great prizes such as smartphones, routers and bespoke souvenirs from Airtel Ghana.

Cornelius Kakrabah, Head of Brands & Marketing Communications at Airtel Ghana explained that “we are giving all successful entrants into the music competition and all those who vote for these entrants an opportunity to win truly exciting prizes from Airtel Ghana every week.

At the end of every week, the successful entries will be sorted and a winner will be picked either for ‘the most original voice’ or ‘the best entry for the week’ taking into consideration the pitch, quality and range of voice and expressiveness. We will be introducing a reward for customers who vote for their favourite contestants commencing the first week of May when the finalists are announced”.

Last week’s winner Bright Phillips picked up an Alcatel Pixi 3 and an Alcatel Mifi for the best entry of the week.

Now in its second season, the national winner for Airtel TRACE Music Star competition wins a whooping GHC 50,000 prize money and an all-expenses-paid trip to Lagos for the Pan African finale.

The competition also has music powerhouses Reggie Rockstone and Becca as the official judges.

Airtel Trace Music Star is a mobile phone based music competition which has simplified the otherwise tedious auditioning processes that typifies most music competitions.

All prospective participants need to do is to simply call the short code 533, record a song and stand the chance of winning a life-changing contract with a record label, a mentorship programme with American singer-songwriter Keri Hilson in Atlanta and worldwide media exposure through various TRACE’s platforms.

Read more about the Airtel TRACE Music Star Competition from here .