As Ghana looks ahead to the 2028 general elections, voters say they will prioritize personal character, job creation and the impact of the economy on the cost of living above other considerations when choosing the next President.

That is according to a nationwide survey by Africa Policy Lens, conducted among 16,963 respondents from July 27 to August 7, 2026.

The study found that honesty and integrity emerged as the single most important leadership quality expected of the next President.

This was followed by the ability to create jobs and the impact of the economy on the cost of living.

The same survey tested Dr Mahamudu Bawumia against seven potential NDC candidates, and he led in all seven matchups.

He scored 45.8 percent against Johnson Asiedu Nketia and 45.7 percent against Dr Cassiel Ato Forson.

He polled 45.9 percent against Hon. Haruna Iddrisu, 47.4 percent against Prof Naana Jane Opoku-Agyemang, and 48.4 percent against Dr. Julius Debrah.

The NPP Presidential Candidate recorded his strongest showings, polling 49.8 percent against Eric Opoku and 49.9 percent against Prof. Joshua Alabi.

In each case, between 7 and 9 percent of voters said they were undecided.

“These findings suggest that ethical leadership and economic performance are likely to remain central considerations in the 2028 electoral contest,” the report stated.