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Business News of Tuesday, 17 March 2020

Source: Kwao Lezzes-Tyt , Contributor

Failing Forward: Kevin Eze poised to beat the odds by building Africa’s biggest food recipe directory

Kevin Eze, African Food Network Kevin Eze, African Food Network

Over the years, Kevin Eze has established himself as an entrepreneur who don’t mind a few setbacks that deter him from his major goals. He was once one of the biggest entertainment blogger in Nigeria with the defunct Top Entertainment website “NaijaXclusive”, while the African Entertainment was making baby steps towards international recognition he was amongst the pioneer bloggers who engineered the process of propagating Entertainment news to different ends of the earth using their platform. This was short-lived as the entertainment website was shut down in the year 2015, barely 4 years after its launch.

In December 2017, Kevin Eze launched an online platform dedicated towards the publicity of African Food and making its recipe readily in everyone’s fingertips called African Food Network. Since its launch it has gotten recognition of all kinds including a huge social following, currently the website sits as one of the most visited food website in some parts of the continent and over a half a million fans on social media.

The Food-Tech Entrepreneur created African Food Network to close the demand and supply gap for African Food contents and has been praised for its impressive catalogue of African Food Recipes.

‘‘African food and cuisines are not popular on the world stage because they have not been given the recognition that they deserve, I built this platform to fix that’’, he said.

By creating this he has established himself in the African digital content market by bringing African Food to a global audience, and this was achieved after a few attempts to create a food brand that stands out and add value to the African community.

With no information on Angel or Demon investors yet, African Food Network has done quite well in curating proper African content to the world at large. Described as “The New Generation Entrepreneur” by Daily Independent (a top Nigerian newspaper) cos of his ability to market content which is appealing to everyone even under the harshest conditions.

Since the launch in late 2017, it has amassed the world’s largest online African Food Recipe content catalogue. It is one of the biggest food website in Africa and quite unique as its first of its kind.

Kevin Eze is currently 26 years, he is a graduate of Project Management from the Federal University of Technology Owerri and holds a Diploma in Strategic Management from the Institute of Business Management in Berlin, Germany. He is also a Google certified digital marketer and runs a Digital Marketing firm named “Beta Socials”

According to him, Entrepreneurship in Africa is mostly the survival of the fittest and also for those willing to manage the scarce resources available at their disposals without excuses.

He is Pro-African activists and one of the entrepreneurs we should watch out for in this decade.