36 leading brands, top marketing professionals honoured at 8th MWA

About thirty-six (36) top marketing professionals and leading brands across Africa were honoured at the 8th Marketing World Awards which was held at Movenpick Ambassador Hotel.

Now in its 8th year, the event was on the theme; “celebrating brands & individuals that work tirelessly and passionately”.

Marketing World Awards (MWA) recognizes outstanding performances across marketing communications industry in Africa, where Organizations and individuals that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies, displayed uniqueness and among offerings, convey clear message to its consumers and stand out from the competition are rewarded and celebrated.

Addressing the media at the awards ceremony, Mr. Akin Naphtal, the CEO of Instinct Wave said, “Marketing World Awards being Pan African is designed to celebrate individuals and organizations that have put Africa on the map of global marketing with their extraordinary exploits. Developments made in the areas of digital, experiential, media, stewardship, efficiency, innovation, corporate social responsibility and creativity is what is celebrated”.

Mr. Naphtal added that “Indeed we have come far, this event being the 8th edition we are looking forward to more exciting years with more innovative packages which will include participants from Kenya, Liberia and other African countries. The event remains one of the most credible industry awards that have brought about a healthy competition among professionals in the Marketing industry, while recognizing the efforts and innovative campaigns driven by marketing professionals”.

MWA, now a Pan African event featured new categories which brought industry stakeholders in the ever growing, challenging and exciting world of marketing communications industry from Nigeria as well.

Some award winners lauded Instinct Wave, Organizers of the event for their continuous dedication, recognition and support to organizations and stakeholders in the marketing communications industry.

“We are grateful to Instinct Wave for the recognition and support they give stakeholders in the Marketing Communications Industry. There are so many organizations out there doing great things but little or nothing is known about them, so this is a platform that we appreciate a lot from Instinct Wave because it put a limelight on what brands and marketing professionals are doing. And through this the world gets to know of us and what we are doing to put Africa on the map of global marketing with our extraordinary exploits. We are looking forward to experience more in the coming years”.

Below is full list of Winners:

Organizational Awards

Ghana Insurance Brand of the Year

GLICO Group

Nigeria Financial Brand of the Year

Union Bank

Ghana Financial Brand of the Year

Barclays Bank

Consumer Brand of the Year: Blue Band

Unilever Ghana

Excellence in Shopper Marketing

Friesland Campina Wamco, Nigeria

Ghana Iconic Brand of the Year

Club Premium Larger-Accra Brewery

Public Sector Campaign of the Year

‘Jack where are you- Ghana Post GPS

Most Innovative PR Campaign of the Year (Cowbell in the sky)

Promasidor Ghana

Best Package Design

Beta Malt in Returnable Glass Bottle- Accra Brewery

Marketing Campaign of the Year (Nigeria)

(Uncle Thomas), Union Bank, Nigeria

Marketing Campaign of the Year

MTN Momo

Brand Activation of the Year: Rexona 'Be the Next Champion' campaign

Unilever Ghana

Excellence in Customer Care

MTN

National Branding Initiative Award (See Ghana/ Eat Ghana/ Wear Ghana/Feel Ghana)

Ghana Tourism Authority

Innovative Event Production Company of the Year

Action Event & Production, Nigeria

Innovative PR Agency of the Year (Ghana)

Global Media Alliance

Innovative PR Agency of the Year (Nigeria)

Modion Communication

Outdoor Company of the Year

EyeKontact

Ghana Media Agency of the Year

Dentsu Aegis Network Ghana

Regional Media Agency of the Year

Media Fuse Dentsu Aegis Network

Marketing Team of the Year

MTN Ghana Marketing Team

Shopper Marketing Team of the Year

Friesland Campina Wamco, Nigeria

Sales Team of the Year

MTN Ghana Sales Team

Creative Agency of the Year

Image & Time, Nigeria

Individual Awards

Emerging Marketing Woman of the Year

Ewurafua Addo-Atuah – Head of Marketing, Accra Brewery

Sales Professional of the Year Nigeria

Adewale Arikawe, CDSM Director - Customer Development (Sales) and Shopper Marketing Friesl and Campina Wamco Nigeria

Sales Personality of the Year:

Eric Nsarkoh, Sales and Distribution Executive, MTN Ghana

Corporate Affairs Personality of the Year (Nigeria)

Olumide Orojimi, Head, Corporate Communications, Nigeria Stock Exchange

Marketing Thought Leader Award

Dolapo Otegbayi, International Shopper and Channel Marketing Manager, Friesland Company Campina Wamco Nigeria

Woman PR Professional of the Year

Nana Efua Rockson- Group Head, Corporate Affairs, GLICO Group

Marketing Personality of the Year

Nana Essilfua-Boison; Director of Marketing & Corporate Relations Barclays Bank Ghana

Customer Service Personality of the Year

Jemima Kotei -Customer Relations Executive, MTN Ghana

Advertising Professional of the Year

Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network

PR Personality of the Year

ACP David Eklu

Africa Luxury Hotel Brand of the Year

Movenpick Ambassador Hotel

African Brand of the Year

MTN

About Instinctive

Head quartered in the UK, Instinct Wave is Africa’s premium B2B event & specialist, the organizer of the highly successful Ghana Procurement and Supply Chain Awards 2018, Ghana Information Technology & Telecom Awards (GITTA) in its 8th year, The Africa Public Sector Conference & Awards, West Africa Construction Awards in its 3rd Year, Marketing World Awards in its 8th Year, Ghana Top 50 HR leaders and other industry related events across Africa