The National Food and Agricultural Show (FAGRO) have secured a pavilion for exhibition space to promote Ghanaian industries in Barcelona, Spain.

A partnership deal was struck between FAGRO, Ghana’s biggest agricultural marketing platform, the Spanish Chamber of Commerce and FBX Europe S.L. An international exhibition promoter base in Spain allows for Ghanaian industries to participate in one of the biggest fairs in Europe – the Bizbarcelona scheduled from June 5th to 7th 2013 – and additionally one day for B2B meetings in the hotel.

FAGRO is leading Ghana’s delegation of sector players such as agribusiness, technology, finance, marketing among others under the theme “Ghana: a country to do business.

CEO of FBX Europe S.L, Francesc Barras, said Bizarcelona consolidates the 3rd annual event as a unique meeting point for Ghanaian industries that wish to grow or internationalise their business.

“It goes without saying that for the majority of Ghanaian exhibitors, participating in Bizbarcelona means an increase in public awareness of their brands on a global scale; the event will also give them a unique opportunity to come face-to-face with their target-customers and suppliers.”

He added the Bizbarcelona is a space where Ghanaian companies will be able to present their projects to local and international financial entities and institutions, representatives of business enterprises, venture capitalists and major global corporations.

For her part, FAGRO Exhibition Director Alberta Nana Akyaa Akosua, said networking and business-to-business, dialogue represent one of the most important sessions at the Bizbarcelona.

“This helps by establishing relationships between professionals, entrepreneurs or partners to get a project off the ground or simply open up new avenues,”

She stated that Bizbarcelona activities and content are structured around nine main themes: finance innovation, internationalisation, strategy and business management, sales, resource optimization, leadership, marketing and communication tools, and franchise. Planning activity include more than 150 conferences, workshops, personalized counseling spaces and areas to facilitate business contacts and exchange of ideas.

Bizbarcelona has over the years attracted over 12,000 visitors drawn from agriculture, commerce, trade and mining among others.