Business News of Thursday, 31 January 2002

Source: Chronicle

Coca-Cola Launches New Advertising Campaign

COCA-COLA Bottling Company of Ghana Limited has launched a new campaign dubbed "Life Tastes Good" at the Novotel in Accra on Wednesday, January 16, 2002.

Speaking at the function, the general manager of the company, Mr. Segun Ogunsanya said for more than 100 years, story telling has been at the heart of the Coca-Cola brand.

He said the new campaign "Life Tastes Good" builds on the traditions of capturing special moments in people's lives through story telling.

According to the general manager, though this is a worldwide campaign, in Ghana the first phase is football-oriented underscoring Coca-Cola's belief that the Black Stars will win the Africa Cup of Nations in Mali.

The second phase will reflect in a typical Ghanaian setting, stories of everyday life and extraordinary moments enriched by Coca-Cola.

The campaign include TV, Radio and Outdoor graphics.

The Guest of Honour was Mr. Kweku Bedu Omani, top Coca-Cola distributor.