The business environment in Ghana remains positive and dynamic, but businesses must adapt their internal processes, relationships and market strategies to take full advantage of emerging opportunities, PricewaterhouseCoopers (PwC) Ghana Country Senior Partner, Vish Ashiagbor, has said.

According to him, Ghana’s business landscape is currently at an “inflexion point”, with the private sector gradually assuming a greater role in driving economic activity rather than relying heavily on government-led business.

Ashiagbor made the remarks in an interview with journalists at the Welcome Reception of the UK-Ghana Trade & Investment Summit 2026, a three-day event organised by the UK-Ghana Chamber of Commerce (UKGCC).

The summit is being held under the theme: “A Decade of Trust, A Future Always On: Scaling the UK-Ghana Growth Partnership.”

As lead sponsors of the Welcome Reception, Ashiagbor said the engagement was important to PwC because it brought together small and medium-sized enterprises, larger businesses and policymakers, providing an opportunity to gain a broader understanding of Ghana’s business ecosystem.

“For us at PwC, it is useful because it allows us to get a 360 view of the ecosystem of the business environment in Ghana, and also to share our thoughts,” he said.

He noted that while some businesses may perceive current economic activity as slow, the situation could instead reflect a period of transition as companies adjust to changing economic conditions.

“My view is that things may appear slow, but that is because we are at an inflexion point,” he explained.

Ashiagbor said businesses are increasingly reassessing their internal processes and strategies to position themselves more effectively in the changing environment.

He identified the need for businesses to establish new relationships, strengthen existing ones, explore new markets and adjust their operational procedures.

“There are processes that need to change. There are relationships that need to change. There are new relationships that need to form. There are new markets that need to be explored,” he said.

Expectation on monetary policy rate

On monetary policy, Ashiagbor said he expected the Bank of Ghana’s Monetary Policy Committee (MPC) to maintain the policy rate at its prevailing level.

He cited recent comments by the Bank of Ghana Governor and developments in inflation as factors that could influence the MPC’s decision.

“My expectation would be for the rates to hold,” he said, adding that signals from the central bank suggested that emerging risks warranted caution.

Despite these considerations, Ashiagbor maintained that the broader business environment remained positive.

He expressed hope that the current conditions would be sustained, stressing that businesses must be prepared to adapt and capitalise on opportunities emerging from the changing economic landscape.

According to him, the gradual shift towards a stronger private-sector-led business environment is a positive development for Ghana’s economy.

UK-Ghana trade and investment summit

Speaking on the sidelines of the Welcome Reception, UKGCC Executive Director, Adjoba Kyiamah, said the investment summit seeks to move the UK-Ghana relationship beyond government-to-government discussions towards concrete investments and long-term industrial projects.

The UKGCC is currently marking its 10th anniversary.

Day One of the summit saw delegates engage with the Association of Ghana Industries (AGI) on key areas of investment, in addition to the reception hosted with PwC Ghana.

Day Two will feature a deal room showcasing investment-ready projects from Ghanaian businesses and the wider trade and investment ecosystem, providing opportunities for potential investors and businesses to connect.

The summit will culminate on Friday, September 25, 2026, with a golf tournament, where further business engagements and investment opportunities are expected.

“We believe that a strong UK-Ghana Growth Partnership must create commercial value in both directions. It must support UK investment into Ghana while enabling competitive Ghanaian companies to expand internationally, using the UK as a launchpad,” Kyiamah said. .