Ghana’s traditional smock industry, particularly in the northern regions, is experiencing a surge in demand following President John Dramani Mahama’s declaration of “Fugu Wednesday” as the country’s official attire for Wednesdays. The initiative, announced during Ghana’s 69th Independence Day celebrations, aims to promote indigenous fashion, strengthen cultural identity, and foster national pride.


Modeled after the “Friday Wear” initiative under the Kufuor administration, “Fugu Wednesday” has revitalised Ghana’s national dress culture. Known locally as Fugu or Batakari, the smock was historically reserved for royalty in northern Ghana and used as war regalia. Today, it has become accessible for everyday and social wear.

Production centres such as Daboya, Tamale, Bolgatanga, and Wa have reported heightened activity. In Daboya, Savannah Region, master weaver Alhassan Fuseini noted weekly increases in orders, attracting young people into the trade and creating jobs.

In Tamale, fashion designers like Rhoda Wedem of Song-Ba Empowerment Centre highlighted that the smock is increasingly worn to work, meetings, and social events, driving demand and prompting businesses to expand and take on more apprentices. Stakeholders across Wa and Bolgatanga confirmed that the trend is benefiting related sectors such as dyeing, tailoring, and transportation.

Challenges remain, including the high cost and limited availability of quality cotton yarn. Industry players are calling for government support, including subsidised raw materials, modern equipment, skills training, and improved access to credit to enhance production and export potential.

Northern Regional Director of the Ghana Tourism Authority, Angelo Dogbe, stressed that promoting traditional attire alongside festivals and heritage sites can position the region as a tourism hub. Cultural advocate Abdul-Mumin Yussif added that youth interest in weaving reflects the industry’s potential and, with appropriate policies, the smock sector could become a significant contributor to employment, similar to other traditional textile industries.

“Fugu Wednesday” is thus not only a cultural initiative but also a growing economic driver, creating jobs, promoting heritage, and enhancing the Northern region’s national and international visibility.


A yarn dyed before using it for a smock at Daboya


A man handweaving a smock



A man preparing a smock traditionally at Daboya