Khadija Talalawa, Co-founder and CEO of The Cheer Natives, has emerged as the winner of the Fearless Fund Africa Pitch Competition, securing a cash prize of GH¢100,000 to scale her business.

Speaking after receiving the award, Talalawa described the win as an honour and a validation of the work her company has done in promoting natural, locally sourced products.

“It’s such an honour to have been picked as the winner, We are a food and beverage company that focuses on using locally sourced ingredients to create natural products that are good for us as Ghanaians and Africans,” she said

She expressed optimism about the future of the business, noting that the funding will significantly boost operations and market reach.

“The sky is the limit for us with this win. We are going to be able to more than triple our sales and revenue and touch a lot more people in Ghana,” she added.

Talalawa also conveyed gratitude to the organisers for recognising and supporting their efforts.

“I’m very honoured, grateful, and humbled. For the work that we’ve done to be seen and appreciated like this means a lot. I’m grateful to Fearless Fund Africa for believing in us and supporting us,” she stated.

Meanwhile, during the presentation of the award, the CEO of Fearless Fund Africa announced that the remaining four finalists in the competition will each receive GH¢20,000 to support their businesses.



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