The Vice President, Professor Naana Jane Opoku-Agyemang, has affirmed the government’s commitment to strengthening its partnership with Softcare FM Manufacturing Company, describing the firm as a key domestic player in Ghana’s industrialisation, revitalisation, and economic transformation agenda.

Speaking at the commissioning of Softcare’s new sanitary pads production line on Monday, December 15, 2025, Professor Opoku-Agyemang lauded the company as a capable private-sector champion responding effectively to a predictable, business-friendly policy environment over the past 15 years.

She expressed admiration for Softcare’s growth from a necessity-driven idea into a nationally recognised producer, creating thousands of jobs and manufacturing high-quality sanitary pads proudly labelled “Made in Ghana,” which have gained acceptance in foreign markets, particularly across West Africa and Asia.

“The government of His Excellency, President John Dramani Mahama, is committed to the systematic transformation of Ghana’s economy. One mechanism for achieving this goal is the Ghana Framework for Industrialisation and Transformation. Today’s commissioning shows that this strategy is producing results. The partnership with Softcare demonstrates what is possible when a capable private sector responds to a predictable, business-friendly policy environment,” she stated.

With the introduction of the new production lines, Softcare is expected to significantly boost domestic supply while expanding its export potential.

According to Professor Opoku-Agyemang, the government has identified sanitary pad production as one of the high-potential sectors for diversifying Ghana’s exports under the Accelerated Export Development Programme.

“We believe Africa must move beyond exporting raw materials—whether cocoa, oil, copper, diamonds, shea, or gold. The future lies in processing and value addition. This is how we expand our share of global trade and create sustainable employment, local ownership, supported by capital and technology,” she added.

The Vice President also commended Softcare for its investments in schools and hospitals, noting that opportunities exist for the company to participate in the distribution of government-supplied free sanitary pads for schoolgirls.

The Chairman of Softcare, YC Shen, praised the government’s visionary leadership and sound policy direction in driving Ghana’s economic development. He stated that Softcare is fully aligned with the government’s 24-Hour Economy Initiative, noting that the new production line would enhance efficiency and create more local jobs.

As the largest producer of sanitary pads and baby diapers in Africa, Softcare reaffirmed its commitment to contributing to the Free Sanitary Pad Programme, which promotes education, gender equality, and public health.

The company also called on regulators and stakeholders to continue fostering a transparent and level playing field for businesses, stressing that such an environment is essential for attracting investment and ensuring sustainable growth that benefits all Ghanaians.

Softcare Limited traces its roots to the trading of hygiene products in 2009. Over the years, it has grown into a leading multinational hygiene products company engaged in the development, manufacturing, and sale of baby and feminine hygiene products, including baby diapers, baby pants, sanitary pads, and wet wipes, with a focus on emerging markets in Africa and Latin America.

In Ghana, Softcare entered the market in 2009 with the launch of its baby diapers, marking its first foray into Africa. Since then, Softcare Ghana has maintained a leading position in both baby diapers and sanitary pads, contributing to Ghana’s industrialisation drive, strengthening national standards, and positioning the country as a manufacturing hub in West Africa.

Beyond manufacturing, Softcare Ghana remains committed to corporate social responsibility. In 2025, the company launched several initiatives, including a Mother’s Day donation to the Korle-Bu Teaching Hospital and a nationwide road safety education campaign.

Following the launch of Ghana’s Free Sanitary Pads Programme in April 2025, Softcare joined the initiative as a major local supplier, supporting government efforts to provide free sanitary pads to more than two million schoolgirls in public basic and secondary schools.

Through its participation, Softcare aims to address period poverty, reduce school absenteeism, and promote menstrual hygiene and dignity among schoolgirls nationwide.

These sustained efforts in local manufacturing, community impact, and responsible business practices have received national recognition. In 2023, Softcare secured membership on the National Technical Committee on Medical Devices under the Ghana Standards Authority. In 2024, the company ranked first in the manufacturing sector at the 21st Ghana Club 100 Awards organised by the Ghana Investment Promotion Centre.

In 2025, Softcare received the Ghana–West Africa Business Excellence Awards for Consumer Products Company of the Year, Overall Best Industrial Company of the Year, and Best Corporate Social Responsibility Company of the Year at the Association of Ghana Industries (AGI) and Quality Awards.

The company reaffirmed its commitment to working closely with government to ensure its products meet high standards of safety, quality, and sustainability, while remaining actively engaged with local communities through impactful corporate social responsibility initiatives.