Victor Kwadjoga Adawudu, a member of the NDC’s legal and communications team, has urged the government to adopt a conciliatory approach in its dealings with MultiChoice Ghana, operators of DStv, rather than resorting to threats.

Speaking on Channel One TV on August 4, 2025, Adawudu acknowledged that the Communications Minister had a valid point in advocating for affordable subscription prices for Ghanaians.

However, he emphasised the need to also consider the company’s operational costs and pricing structure.

“I believe the Minister is approaching this from a regulatory standpoint, which is fair. But when two parties clash, everyone suffers. That’s not what we want. There should be constructive engagement. All we’re asking for is fair pricing,” he said.

Adawudu advised the Minister to approach the matter with fairness and empathy, suggesting that the perspective might be different if he were in the shoes of the service provider.

He warned that a confrontational stance could harm Ghana’s image in the eyes of investors and argued that a win-win solution could only be achieved through honest negotiation, not coercion.

His comments follow a recent directive from the Minister of Communications, who gave MultiChoice a deadline of August 7, 2025, to reduce subscription fees by 30% or risk suspension of its broadcasting licence.

The directive was announced during the Government Accountability Series held in Accra on August 1, where the Minister cited worsening economic conditions as the basis for the requested price cut.

In response, MultiChoice Ghana Managing Director, Alex Okyere, said in an August 3, 2025, statement that a 30% reduction was not feasible. However, he affirmed the company’s commitment to keeping services affordable without compromising quality.

DR/MA