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General News of Friday, 4 June 2010

Source: GNA

BBC enters into partnership with ATL FM

Cape Coast, June 4, GNA - The British Broadcasting Corporation (BBC), a global broadcasting network on Wednesday broadcasted its "Focus on Africa" and "Africa have your say" programmes live from the studios of Atlantic (ATL FM) in Cape Coast.

ATL FM is a local radio station located at the University of Cape Coast. The broadcast heralded a partnership agreement with the two media houses. The Business Development Manager of BBC, Mr Steve Martin said the partnership had offered ATL FM the

opportunity to reach listeners across the Central Region and the nation w ith the new programmes and to

provide better services with modern equipment. He said the partnership agreement would facilitate the dissemination

and broadcast of relevant stories

from the local communities. Mr Martin said the partnership include training programmes for the staff of ATL and installation of

equipment to ensure smooth transmission. Mr Michael Yao Wodui Serwornoo, Deputy Station Manager and the Affiliate Liaison Officer for ATL FM

noted that BBC has 235 million listeners worldwide and would therefore of fer Cape Coast the opportunity to

come to the international lime light. He noted that the agreement would underline the position of ATL as t he only radio station that provides Cape Coast with international news. Mr Serwornoo said ATL FM was looking forward to staff exchange programmes between the two

organisations.