The Social Security and National Insurance Trust (SSNIT) says the proposed redevelopment of the Labadi beachfront could create jobs, support local businesses and expand economic opportunities for residents of La and neighbouring communities.

According to a report by myjoyonline.com on October 12, 2026, in a background document outlining the project, the Trust said the redevelopment aims to transform the beachfront into an organised leisure and tourism destination with restaurants, beach lounges, water sports, wellness facilities, retail outlets and landscaped recreational spaces.

According to SSNIT, the project is expected to shift economic activity in the area from fragmented informal operations towards a more organised local economy, creating opportunities for residents to benefit from the tourism value chain.

These opportunities, it said, could include employment, supplying goods and services, and establishing businesses linked to tourism and leisure activities.

SSNIT acknowledged that the people of La and surrounding communities have a legitimate interest in the future of the beachfront, given its significance to their traditional and residential environment.

The Trust stressed the importance of engaging chiefs, traditional authorities, community leaders and residents to explain the project's objectives, address concerns and identify practical ways for local people to participate in the redevelopment.

It added that consultations would be crucial in addressing concerns about employment, public access, environmental protection, livelihoods and the future use of the beachfront.

SSNIT said the redevelopment should be seen as an opportunity to establish a better-managed coastal environment that promotes tourism, encourages responsible business activity and generates economic benefits for nearby communities.

The project is expected to commence following stakeholder engagement. SSNIT has also assured the public that the beachfront will remain accessible as a public beach.