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Business News of Friday, 8 March 2019

Source: Vlisco

Vlisco collaborates with Maryse Koutouan for the official launch of Rysen Fashion Brand

This season, Vlisco takes you on a journey through the fantastic world of wax

Vlisco partners with Maryse to officially launch the Rysen Fashion brand and to produce its first capsule collection of the year at Orca Deco.

As part of Vlisco's aim to provide value added service to its consumers, Vlisco introduced 3 years ago, the quarterly capsule collection for designers to showcase their creativity and excellence in fashion.

Rysen as a brand is part of Vlisco's fashion network of designers and as such, Vlisco is honored to be part of this official launch.

Vlisco designs have long been worn by women, it is both a time-honoured tradition as well as a fashion statement. A woman transforms the designs with how she wears it, her choice of style or silhouette. Women broadcast a message with what they wear and use it as a medium for the expression of their identity and beauty.

This season, Vlisco takes you on a journey through the fantastic world of wax, featuring highly intricate designs that were conceived while looking at the expert craft of batik, as well as Vlisco`s archive. This collection features florals, traditional motifs, jewels, shells, money and complex geometries.

“As a brand, we believe in originality & innovation that is why we collaborated with Rysen by Maryse Koutouan. “Today marks our second official collaboration with Maryse, we are very happy with her works, her level of creativity and uniqueness. These styles will surely add some distinctiveness to the wardrobe of any Connoisseur of Style”, said Stephen Badu, Marketing Director for Vlisco Ghana.

You can choose from the exclusive styles featuring Rysen` signature and works. The outfits will be on display at the Vlisco store from 2nd March 2019 to 1st April 2019.

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