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Regional News of Wednesday, 28 October 2015

Source: GNA

Tigo to partner BCI for awareness campaign

Tigo staff clad in pink to support breast cancer campaign Tigo staff clad in pink to support breast cancer campaign

Tigo in partnership with Breast Care International and a multitude of participants will march through the principal streets of Takoradi to show support in working to curb the spread of breast cancer.

Every year, Tigo, partners with Breast Care International to create awareness and drive support to fight breast cancer among Ghanaian women.

The Saturday October 31 walk dubbed “Walk for Cure” is expected to draw about 50,000 participants including civil society, religious groups, school children and market women.

Mrs Gifty Bingley, Head of Corporate Communications, speaking on the partnership, said: “This move to support this national campaign against the spread of the disease is our way of educating Ghanaians and demystifying myths around the disease.”

“Once women know what can be done to prevent or detect the disease early on, we can minimize the devastating impact of it”, she added.

She said the company was motivated by the devastating effect of the condition on women and its telling effect on productivity in general, and as such has contributed GH¢30,000.00 towards the cause.

Dr Beatrice Wiafe Addae, President of Breast Care International and CEO of Peace and Love Hospitals said over the years, Tigo’s contribution has greatly helped the awareness creation campaign.

She challenged other well-resourced and capable institutions to support its efforts to minimize the devastating effect of the disease on women.

Prior to the walk, staffs of Tigo have also been actively engaged in the awareness campaign, since October 1, staffs have been wearing the symbolic breast cancer pink ribbon badges for a donation of any amount.

In collaboration with Dr Beatrice Wiafe Addae’s Peace and Love Hospital, staffs were also treated to free mammograms and a special fundraising buffet lunch was held for all staff and the money would be used to cater for the cost of surgery for some breast cancer patients.

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