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Business News of Friday, 9 September 2016

Source: Karen Quarcoo

Tecno, one of Africa’s leading telecoms company

Success philosophy-spotlight on the winning culture of one of Africa’s leading Telecoms Company

Vision, as aptly put by a professor of human sociology, is“…the compass to success land” and in recent times, no telecoms multinational in Africa’s dynamic marketplace have proven these words so true as have TECNO.

But to be fair to our good professor’s words, I will expand his quote to include the fact he had mentioned that for organizations to achieve true success, they need to act proactively at all times and prioritize building positive human relationships in their pursuit of a corporate vision.

Organizations with the right internal culture succeed

Africa’s Telecoms landscape have seen a lot of growth not only because of rapid growing economies in the continent but also because players like the multinational brand TECNO have a strong African focus embodied in their devices; from product R&D, material design after sales support to value chain development.

“Experience More” more than a slogan. It is a corporate vision

The TECNO brand has communicated its “Experience More” slogan passionately over the years across multi-channels in interest markets, but the slogan is not just a company tag line, it is at the core of the company’s service delivery and innovations.

2006 release of Africa’s first dual SIM phone- TECNO’s “Experience More” culture is the engine that propelled TECNO’s launch of T780 mobile phone into the African markets. This best-seller Dual SIM phone was an instant success with overwhelming consumer acceptance across markets; revolutionizing mobile telephony in Africa.

Instant consumer feedbacks into product design-An Afrocentric vision driven by a responsive R&D unit, at the heart of TECNO’s operational structure, has grown the brand into one of the continent’s leading mobile maker.

The total overhaul of audio quality in TECNO smartphone ranges, the development of TECNO BoomJ and TECNO CAMON series and partnership with OEM brands like DolbyTM, SONYTM on consumer audio and image quality preferences are clear examples.

Africa’s first mobile phone assembly plant- I am yet to see any other multi-national mobile brand with fully operational smart phone assembly plant, set up in Africa creating much the need job and hi-tech skills transfer for youths. TECNO’s Ethiopian plant is an exemplary leadership stance in the African market.

The TECNO Phantom series

Another expression of TECNO’s quality service delivery culture, to markets in Africa, is the brand’s development of its Phantom series product line.

Known for their top end specifications upgrades, premium material design and craftsmanship, TECNO Phantom series are tailored to meet the refined taste of Africa’s elite consumer class; delivering pure luxury and return on investment to mobile users who prefer lifestyle smartphones.