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Business News of Thursday, 12 December 2019

Source: Standard Chartered Ghana

Standard Chartered Bank launches ‘Fly to Dubai’ campaign to reward clients


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Standard Chartered Bank Ghana, one of the leading banks in the country, has on Wednesday, December 11, 2019, launched the ‘Fly to Dubai Campaign’ to reward its clients.

The ‘Fly to Dubai Campaign’ which runs from now to the 15th of March, 2020 will reward one loyal client of Standard chartered bank with an all-expense-paid trip to Dubai for three nights plus US$500 spend money in a world-class hotel.

All Stanchart account holders with debit or credit card automatically qualify to participate in this promo.

However, clients of Standard Chartered Ghana are expected to make payments with their cards using pulse machines to make all make payments online to stand a chance of winning the ultimate price.

Speaking at the launch of the campaign, the Head of Products and Segments of Standard Chartered Bank Ghana Limited, Mr Bossman Kwapong, said the bank had been able to deepen card transactions with such campaigns in the past.

“When we started these campaign three years ago, we had just 10 per cent of our clients consistently using their cards to make payments and we realised that this was due to the lack of education and a a bit of behavioural pattern. Ghanaians are used to paying with cash, but as we run these campaigns we have realised that we have been able to move it to a high of 40 per cent. This is still short of where we want to be as we want every payment to be made with a card if possible so that we can avoid our reliance on cash,” he stated.

Commenting on the bank’s digital journey, he said about 90 per cent of accounts were now being opened through a digital channel, which is the mobile application.

“Of all the transactions that we do as a bank, about 92 per cent of those transactions are being done on an ATM or using the application and that is how we have been able to migrate a lot of our transactions from our traditional module to a digital module.

“We are hoping that by the end of 2020, we will be doing about 95 per cent of all our transactions on a digital channel,” he said.

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