Politics is like marketing; women can sell better than men - Former MP

Former Cape Coast MP, Christine Churcher has encouraged women to engage in politics despite its challenges because they have better abilities in marketing than men

She explained that politics is about marketing and such women stand a better chance of winning elections since they are better at selling goods and ideas.

Using herself as an example, she revealed how she managed to succumb a challenge during an electioneering period by standing up to a group of soldiers who had been sent by political opponents to frighten her.

“I remember the morning when we decided to match through the streets of Cape Coast to get votes, there were armoured cars, the Regional Minister had sent soldiers trying to frighten us. Then I remembered that I am a cape coaster as well as Asiano, I remembered that God did not create me inferior. I remembered just that politics is like marketing and women can sell better than men. The soldiers asked me to go back but I told them I will not go because there’s no law that forbids me from using my legs to campaign and that if I have fallen foul of the law they should take me to court. They had to clear the way for us to go" she narrated at the POWA Forum, Tuesday.

She noted that despite the known challenges that come with politics including financing, women today are more educated and are better equipped to challenge for any position.

“I know all the research findings, I know this issue about financing, I know all that but I also know that women today are more educated than before” said Madam Churchill.

The POWA Forum is expected to take place in every quarter of the year as its agenda rides on.

It is a platform designed to engage persons of diverse backgrounds in a series of conversations to facilitate the development of women.

It is uniquely positioned to initiate women’s interest conversations, as a means to generate national attention on gender topical issue discussions by engaging influential, inspirational, innovative and incisive thinkers from across genders, professions and careers.

The Forum will purposely add vital ideas via various voices to advance a gender policy framework in the Country - by engaging a variety of individuals with diverse backgrounds, in discussions on issues that affect Women - so as to constructively change the consciousness of society towards women for the better.