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General News of Saturday, 21 March 2020

Source: Pepsodent

Pepsodent launches the ‘brush story sleep’ campaign to encourage night brushing

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To celebrate this year’s World Oral Health Day, Pepsodent Ghana has launched the Brush, Story, Sleep Campaign - an initiative that promotes merging bedtime brushing and storytime in order to help parents and Ghanaian children to establish a happy and healthy bedtime routine.

The Brush, Story, Sleep campaign is based on “The Adventures of Little Brush Big Brush” storybook and a night-time brushing calendar.

The idea is to make brushing before bedtime a fun and exciting activity for children in Ghana and across the world.

Over the years, Pepsodent has been observing World Oral Health Day through grand durbars of schoolchildren, Brush Day and Night school programmes and free dental check-ups, in collaboration with the Ghana Dental Association, the Ministry of Education and the Ministry of Health.

Numerous lives have been directly and indirectly impacted through the brand’s educative activities in schools, communities and high-level stakeholder engagements.

Every year on World Health Day, Unilever organizes a worldwide competition to reward countries for promoting good oral care. Pepsodent Ghana and its collaborators have won the World Oral Health Day Global Competition for three consecutive years, since 2017. The brand has also won the Chartered Institute of Marketing Ghana awards for Brand Activation of the year 2017 and 2018, a record yet to be beaten.

This World Oral Health Day 2020, in order to prevent the risk of COVID 19, Unilever Pepsodent has suspended all activities that involve physical gatherings.

However, as an innovative and forward-thinking brand, Pepsodent will keep the oral health message alive this World Oral Health Day by engaging families with Brush, Story, Sleep.

It will be made available through online mediums as well on national TVs, to give Ghanaians the chance to enjoy night brushing while they take the precautionary measures needed to stay safe as the world combats COVID-19.

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